|
The Metro Manila Film Festival-Philippines (MMFF-P) is an annual film festival held in Manila. The festival, which runs from the 25th of December to the first week of January in the following year, focuses on locally produced films. The MMFF was established in the year 1975, during which ''Diligin Mo ng Hamog ang Uhaw na Lupa'' ("''Water the Thirsty Earth with Dew''") by Augusto Buenaventura won the best film award.〔("Metro Manila Film Festival:1975" ). ''IMDB''. Retrieved 2014-04-09.〕 During the course of the festival, no foreign movies are shown across the Philippines (except in 3D theaters and IMAX theaters). Moreover, only films approved by the jurors of the MMFF are shown. One of the festival highlights is the parade of floats during the opening of the festival. The floats, each one representing a movie entry to the festival, parade down Roxas Boulevard, with the respective stars for the represented films on them. On the awards night, a Best Float award is also announced along with the major acting awards. ==History== Antonio Villegas, the Manila mayor during his time, inaugurated the "Manila Film Festival" ("Manila Tagalog Film Festival") in 1966, the father of the Metro Manila Film Festival and all other Philippine festivals. It is a 12-day event in which only locally produced films could be shown in the metropolis' theatres. The festival also features a grand parade in downtown Manila where the artists in the featured films parade in their floats. Villegas aims to encourage local producers to develop world class quality movies that showcased the beauty of the Philippines and the greatness of the Filipino people. He appointed Attorney Expiridion Laxa to serve as the Chairman of the film festival which starts on June 14 and culminates on June 24, Manila's birthday. In addition, in an effort to promote Philippine films, Antonio Villegas banned the showing of foreign films at movie houses during the Manila Film Festival from June 14 through June 24. Furthermore, in order to instill national pride and prevent vagrants from sleeping in movie theaters, Villegas started the tradition of playing the national anthem at the beginning of each film showings.〔 Despite criticism from smokers and cigarette manufacturers, Villegas was adamant in banning smoking from movie theaters. In that effort, he delivered his poetic verse which is displayed on movie screens right after the national anthem. It reads: "Hindi po nais namin kayo'ng pigilin, pero ang usok ay masamang hangin." This translates to "Not that we wish to restrain you, but smoke is foul air (stench)." During that time, the mayor believes the potential of the festival for educating Filipinos in patronizing their country's produced movies, but the festival did not flourish and failed. Most of the first batch of the festival films came up with English titles. Nevertheless, despite the lack of support from the government, money, and international films, there were different changes in making the festival flourish.〔Hawkins, Michael Gary (2008). ''Co-producing the Postcolonial: U.S.-Philippine Cinematic Relations, 1946--1986''.〕 The Best films of Manila Film Festival included "Daigdig ng mga Api' (1966), "Dahil sa Isang Bulaklak" (1967), "Manila, Open City" (1968), "Patria Adorada" (1969), "Dimasalang" (1970), "Cadena de Amor" (1971), "Elias, Basilio at Sisa" (1972), "Nueva Vizaya" (1973), "Alaala mo Daigdig Ko" (1974). From 1975 to 1990, Manila Film Festival was discontinued as Metro Manila Film Festival took over. In 1975, the Film Festival officially began on September 21 under the name "1975 Metropolitan Film Festival" (MFF) until it was changed to "Metro Manila Film Festival" in 1977. Years after Villegas' death in 1984, a special award in the Metro Manila Film Festival bearing his name, the Gatpuno Antonio J. Villegas Cultural Awards, was created in his honor and is given to the best film that best portrays Philippine culture and Filipino people to the world. MRN Film International's ''Andrea, Paano Ba ang Maging Isang Ina?'' was the first one to receive the lifetime achievement award in 1990.〔(【引用サイトリンク】title=Metro Manila Film Festival: Awards for 1990 )〕 Since then, it has been awarding prestigious films that deserves the honors. In 2010, the film festival had undergone some changes. Firstly, the commercial viability criterion (box-office performance of the entries) was removed. As of 2010, the criteria for the selection of Best Picture(s) are: artistry; creativity and technical excellence; innovation; and thematic value. Entries are also judged for global appeal (70 percent) and Filipino cultural and/or historical value (30 percent). In addition, the festival format will give a tribute to independent "indie" films. Lastly, the established board of jurors was expanded to include housewives, drivers, students, teachers, etc. As for the festival logo, it was changed to feature a map of the Metropolis of Manila, based on the old seal of the Metropolitan Manila Development Authority with seventeen stars on it symbolizing the 17 cities and municipality of Metro Manila. The logo for the first 35 festivals featured a torch.〔("Changes in 2010 MMFF introduced" ). ''Yahoo''. Retrieved 2014-04-09.〕 In September 2011, Atty. Francis Tolentino, chairman of the Metropolitan Manila Development Authority (MMDA) changed the category name of "indie" films to "New Wave" films to make it sound better and more attractive to hear, as well as including "Student Short Film Category" for the first time.〔("‘Indie’ out, ‘New Wave’ in" ). ''Tempo''. Retrieved 2014-04-09.〕 Consequently, the next year, the 38th Metro Manila Film Festival held in 2012 became the highest earning MMFF to date with 767 million pesos, 21% higher than that of 2011. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Metro Manila Film Festival」の詳細全文を読む スポンサード リンク
|